Hi, I'm Kshitij! A product designer
experienced in crafting
interactions, systems and stories

Kshitij Marathe
🎯 Turning pixels into purpose
✨ Spinning AI Design magic
👁 Crafting immaculate taste

Designing the interfaces that let
humans and AI work together - intuitively

Having fun driving these numbers

0M+humans delighted
0+products shipped
$0Munlocked in revenue
0+years of experience

Selected work

Building 0→1 solution to unify scattered Gen AI Development workflows

Intuit · Enterprise Dev Tools · AI Product Design

$11.9M saved annually66% MAU growth

Crafting new patterns for moving the conversion needle in Quickbooks

Intuit · Growth Design · Design systems · A/B testing

$2.4M in revenue5% ↑ CTR lift

Agentic AI to secure data access compliance

Intuit · Agentic AI Framework · Enterprise Dev tool · Target State Vision

$13.5M unlocked revenue

My AI-Powered UX Workflow

Design process empowered by AI tools, directed by judgement

Prompting to Zoom In

Prompting to Zoom In

GeminiClaudeNotebookLM

I feed all context docs to AI and prompt it to reach a clearer, defined problem space.

Journey Maps & Exploration

Journey Maps & Exploration

FigmaBuilder.io

I input insights into AI tools and prompt it to generate diverse explorations, then refine further.

Design Testing & Analysis

Design Testing & Analysis

UserTestingZoom AI

I bring wireframes into testing sessions to gather feedback, spot issues, and draw insights.

Rapid Iterations to High Fidelity

Rapid Iterations to High Fidelity

FigmaClaude Code

I iterate on wireframes rapidly and use Design System MCPs to create production quality designs.

Delivering the Last Mile

Delivering the Last Mile

Claude CodeGitHub

I push designs to code using these tools and receive structured evaluations from engineering.

About me

I love untangling complex problems, switching domains and designing experience that delight humans

Kshitij Marathe

My background in graphic design and visual communication shapes how I see product design. It has let me move across vastly different domains and build products that feel considered and whole.

I believe, with AI in the room, design isn't shrinking. It's stretching, beyond the pixels, into establishing principles. Designers today need to set the bar, document it and socialize it. Design function today also has to play a big role in guiding cross functional partners to build products autonomously.

Kshitij

Me, over the years

Product DesignerIntuit
Jul'24 – Present
Product Design InternIntuit
Jun'23 – Sept'23
Ms. Human Computer InteractionIU Indianapolis
Aug'22 – May'24
UX DesignerZS Associates
Apr'21 – May'22
UX/UI DesignerWebonise Labs
Jun'19 – Apr'21

A few frames from my life